Now that you’ve created your BrandScript, it’s time to implement it! If you’re paying attention, you are no doubt aware by now that I am in love with Donald Miller's best-selling book Building a Story Brand - Clarify Your Message So Customers Will Listen. Why else would I devote two podcasts and blog posts to it? Last week, we walked through the 7-part framework to create a great BrandScript. A character… has a problem… and meets a guide… who gives them a plan… and calls them
The advice you wish you could tell your 18-year-old self. As many of you know, I have an amazing wife and three beautiful daughters. As I write this blog, our youngest daughter is preparing to graduate from high school - and this will be released just a few days after her graduation. I’ve frequently admired people who have the opportunity to deliver commencement addresses. I’ve often thought about the type of advice I would give if I’m ever asked to deliver a commencement add
Why Cash is King in every business and how to maximize it now. Cash is the lifeblood of every business. Cash is the blood that makes the body work. Cash is used to pay your employees, pay your vendors, keep the lights on, and ultimately keep the business operating. If you were lucky enough to benefit from the PPP or EIDL loans from the SBA, don’t be fooled by your current cash balance. Those loans have lulled many business owners into a sense of complacency. Because of these
The Impact of COVID-19 on the M&A Ecosystem. OK - let me just get this out there first...
We don’t yet know the full impact of COVID-19 on the merger & acquisition ecosystem. We may not know it for some time. For me to predict where it’s going is as ludicrous as someone trying to predict what the economy will look like a year from now. While we certainly know the early impact on M&A, we have no idea what’s going to happen 3, 6 or even 12 months from now. But, let's explore
How protecting your intellectual capital builds long term value. When most business owners think about the value of their business, their thoughts immediately turn to profitability, growth, and tangible assets. Of course, these are all extremely important factors in valuing any business. However, there are other things, intellectual assets, that impact long-term sustainable value in your business. Intellectual assets are the sum of your company's intellectual capital. We find