Empowering Owners to Cross the Finish Line: Terry Chevalier’s Mission at Mastery Partners
- Tom Bronson
- Apr 17
- 4 min read
Updated: May 2
Watch our corresponding podcast on YouTube here!
We just released part two of our Maximize Business Value Podcast Series: Meeting the Mastery Partners. If you haven’t yet be sure to check out our latest episode here. Tune in to meet Terry Chevalier, Certified Mastery Partner, and one of the new hosts of the Maximize Business Value Podcast Series. Read below to find out how Terry Chevalier helps business owners beat the odds and build businesses that are not only valuable, but truly transferable.
Want to Learn More about Terry Chevalier?
Terry Chevalier isn’t just a strategist. He’s a guide—a seasoned expert for business owners determined to turn decades of hard work into the dream exit they deserve. With more than 25 years of experience across strategy, M&A, and operations, Terry brings a rare blend of tactical expertise and servant leadership to every engagement.
Why 83% of Businesses Fail to Sell—And What Terry’s Doing About It
After more than an extensive executive career, Terry began his journey to Mastery Partners by expanding on an observation: Too many business owners—ones who had poured years, sometimes lifetimes, into their companies—were unable to sell when the time came. In fact, 83% of businesses that go to market never sell.
“I kept seeing this horrible situation,” Terry says, “where owners became part of that 83%—and no one was helping them. People were addressing pieces, but no one looked at the whole picture.”
That’s what led him to Mastery Partners. He was drawn not by flashy tech or trendy frameworks, but by a grounded methodology rooted in good business fundamentals—combined with a relentless focus on outcomes and people. “It has to be custom. It has to be relational,” he says. “We treat every business owner as a human being. That’s what makes the difference.”
The Mastery Approach: A Proven Path
At Mastery Partners, Terry serves as the “guide” through a four-step journey: the Transition Readiness Assessment, Value Acceleration Roadmap, Relentless Execution, and Dream Exit. These aren't just check-the-box activities—they’re tailored processes.
“What we do is collaborative,” he explains. “We don’t just say, ‘Do this, this, and this.’ We ask the right questions. We hold up a mirror to reveal blind spots. And we co-create the path forward.”
Whether the challenge is customer concentration, leadership succession, or the founder being too central to the business, Terry brings a toolkit of practical strategies—honed across industries and business types—to help owners navigate transformation.
A Wealth of Experience—And a Passion for People
Terry’s resume spans startups to Fortune 50 companies, management consulting at Bain & Company, and even a decade in the U.S. Intelligence Community. He’s executed $20B in asset acquisitions and advised clients in tech, construction, services, and beyond. But what sets him apart is his ability to translate that experience into real-world business improvement.
“I don’t have a crystal ball,” he says. “But I’ve collected experiences. I can walk into a business, spot the dysfunctions, and quickly assess what needs to happen to move forward. The key is execution. Strategy is easy—until people get involved.”
And that’s where Terry shines. He understands that people—not systems—are what make or break execution. He helps leaders navigate change, build buy-in, and craft structures that empower teams while reducing the owner’s day-to-day involvement.
The Bottom Line
Terry Chevalier doesn’t just talk about maximizing value—he lives it. Through his work at Mastery Partners, he’s helping owners build businesses that thrive without them, unlock their full potential, and finally achieve the exits they’ve earned.
If you're part of that 83% who’ve tried and failed to exit—or if you just want to ensure you’re not—Terry is the kind of partner you want in your corner.
CONNECT WITH MASTERY PARTNERS TO LEARN MORE
ABOUT MASTERY PARTNERS:
Many businesses run well—but few are truly prepared for what’s next. Whether it’s growth, succession, or a future transition, getting your business ready takes intention and the right strategy.
That’s where Mastery Partners comes in. We work alongside business owners to strengthen operations, maximize value, and build a business that creates freedom and options—now and in the future. With decades of real-world experience, we guide you step-by-step to transform your business into an asset that works for you.
Build a business that’s valuable, scalable, and ready for whatever comes next.
We’re the guide who helps you turn your business into a real asset.
ABOUT TOM BRONSON:
Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that has been developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it.
ABOUT TERRY CHEVALIER:
Terry Chevalier, owner and Managing Director of Sunstone Associates, offers over 25 years of executive experience, guiding companies through vast opportunities and challenges. Previously, he played pivotal roles at both mid-market and Fortune 50 firms, including $20B in asset acquisitions. Additionally, Terry boasts a management consulting background with Bain & Company, a decade in the U.S. Intelligence Community, and holds degrees from the Missouri University of Science and Technology and Duke University.
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