Welcome Amy Morin

A Proven Value Builder to the Mastery Partners Team

Growth is never linear. Markets shift, challenges arise, and opportunities appear unexpectedly. Navigating these changes takes experience, a steady hand, and strategic thinking.

We are thrilled to introduce Amy Morin as a Certified Mastery Partner. As an entrepreneur and Business Growth Coach, Amy adds expertise. Her credentials—including Certified EOS Implementer® and Certified Exit Planning Advisor®—equip her to guide owners through transformation and value creation.

A Career Built on Real-World Success

Amy Morin's expertise is forged in the fires of real-world business success. She co-founded and scaled a company from zero to $40 million in revenue across multiple states before executing a successful exit.

What makes her truly remarkable is the diversity and depth of her impact. Later in her career, she purchased a struggling Montana fly-fishing resort and, through decisive leadership, implemented systems and accountability measures that transformed it into a profitable enterprise. Her successful exit from the business illustrates her ability not just to turn ventures around but also to drive lasting, measurable results. This hands-on experience—spanning high-growth scaling and business turnaround—informs her coaching approach, which is practical, outcome-focused, and rooted in building sustainable value for others.

Specializing in Thriving, Scalable Assets

Amy helps business owners build scalable, profitable assets. She guides entrepreneurs past obstacles, creates solid structures, and adds long-term value through her expertise:

1. Certified EOS Implementer®: The Entrepreneurial Operating System (EOS®) provides a simple, practical, and holistic approach to running a business, helping companies clarify their vision, gain traction, and build a healthy leadership team.

2. Certified Exit Planning Advisor® (CEPA®): Amy helps business owners make strategic decisions that build transferable long-term value.

   
   

The Gap Between Good and Great Execution

Amy understands the single biggest challenge facing business leaders: the gap between good and great execution. Most companies have a solid plan, a compelling vision, and talented people. Yet, the day-to-day execution falls short of its potential. This is what prevents the leap from $5 million to $15 million, or from $20 million to the ultimate goal of a successful exit.

Her workshops and coaching sessions don't preach a philosophy of "work harder." They focus on a far more sustainable and effective approach: systematically building the capabilities that make great execution inevitable.

Through engaging storytelling from her own entrepreneurial journey and practical, repeatable frameworks she developed, Amy empowers entrepreneurs to overcome barriers and build the foundational structures necessary for enduring value.

Joining Mastery Partners

As a Certified Partner, Amy brings expertise in scaling, structure, sales growth, and exit planning to Mastery Partners. She is passionate about helping entrepreneurs build profitable, transferable businesses.

Amy’s background perfectly reflects Mastery Partners' mission: Helping Business Owners build a valuable, scalable business that's ready for whatever comes next.

Please join us in welcoming Amy Morin to Mastery Partners—we can't wait to see the impact she will make.

Connect with Amy

We're excited to have Amy Morin as a Certified Mastery Partner. Her expertise in business transformation and mentoring adds great value to our community. Follow Amy at https://www.linkedin.com/in/amymorin/ for her latest insights or email her at amy@masterypartners.com to get in touch!