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The Evolution of Family Office

The First Family Office

The origins of the family office began in America in the 19th century with the nation’s wealthiest industrialists, most notably the Rockefeller family. The magnates of the time were dissatisfied with the restrictions and limited offerings by banks and investment brokers; therefore, the first family offices were created to manage and preserve generational wealth by creating their own team of experts to oversee the finances of the family. In addition, families also enjoyed concierge services such as travel planning, travel management, luxury purchase assistance, and other services designed to enhance and elevate the lifestyle of the family.

Modern Family Offices

The family office model has continued to improve through the evolution of technology, financial services, and the growing complexity of the modern wealthy family. No longer are families needing to amass such a large net worth to qualify for this level of service. Using multi-family offices, resources are pooled and efficiencies are created to have a team of experts serve the needs of multiple wealthy families. This allows successful families to enjoy high-level advice, concierge services, and privacy not easily found in the marketplace today.

The modern family office has evolved as the prototypical client has changed. Families who are still engaged in their entrepreneurial journey, have a proclivity to real estate or other non-market-based assets or have liquid wealth which they desire to align generational goals with the values of their family now can rely on a unified team to deliver advice with one goal in mind — the betterment of the family. The idea of the family office remains the highest standard in true family wealth management across the globe.

Our Family Office Offering

Calvetti Ferguson and CF Financial launched a family office offering to provide coordinated, fully-integrated advice and services under the umbrella of a comprehensive team focused on serving the family. By internally coordinating across multiple disciplines, the Calvetti Ferguson family office simplifies life for families while providing crucial, impactful guidance to address the ongoing family needs and goals.

As the complexity facing the modern successful family continues to increase, the Calvetti Ferguson family office is designed to simplify your life so you can enjoy the fruits of your labor.



Jason Smith started his first business at the age of 8, selling greeting cards door-to-door so that he could buy himself a Nintendo Entertainment System. The satisfaction of reaching that goal ignited his entrepreneurial spirit and led to successful endeavors in industries from manufacturing and snack foods to technology and sports marketing. As a partner at CF Financial, Jason now serves as a key advisor to entrepreneurial families. His passion is helping people translate their business success into meaningful impacts on their families, communities, and personal achievements. Jason helps each family discover and document what is truly important to them and execute a plan to address the complexity that accompanies success.

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