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Your Baby's Ugly

This week, on our podcast, we interviewed author Justin Goodbread about his CEPA book, 'Your Baby's Ugly'! Check out the synopsis below, and keep scrolling to find out where to buy it! ____ SYNOPSIS "If your business isn’t attractive, you’ll struggle to rise up as a marketplace leader and catch the eyes of financial investors when you need it—or sell your business for profit in the future. You might find yourself heavily involved in every detail, but pouring endless time and energy into your business might not improve its value,—or have an effect on your personal net worth.

In Your Baby’s Ugly, Justin Goodbread offers secrets to nurture your company effectively for better transferability, more longevity, and a bigger appraisal price when you’re ready to sell. With practical advice for small business owners, this is your guide to valuation benchmarks for a profitable, sustainable, and scalable business that could grow your net worth AND decrease your stress.

You’ll discover:

  • The eight key areas of business that drive up value.

  • How leadership, not management, ties directly to value—and how improving work culture improves value long-term.

  • The ten-step process to create repeatable sales that could put you light years ahead of your competition.

  • Four Cs for marketing your business with a better perception and expectation for your target market.

Don’t hold your baby back from reaching its full potential. Get Your Baby’s Ugly now to get the tools other business owners have used to build a highly transferable, valuable business that they sold for maximum profit!"


____ ABOUT JUSTIN GOODBREAD Justin A. Goodbread is a CERTIFIED FINANCIAL PLANNER™ practitioner and an advisor in the Knoxville office of WealthSource® Partners, LLC. As a serial small-business owner, Goodbread has bought and sold multiple businesses. He uses this experience, along with his continuing education, to help business owners grow and sell what is often their largest asset — their business. Through books, blog posts, podcasts, videos, and public speaking, Justin’s goal is to simplify the financial world for business owners and their families.

His relatable and effective educational style has thrust him into the national stage, garnering him multiple awards and accolades including the Exit Planning Institute’s 2018 Leader of the Year award and inclusion on Investopedia's list of Top 100 Financial Advisors four years in a row between 2018 and 2021.

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